THE INSERT COMPANY PRODUCT BLEND
No single print genre is able to offer effective coverage of all consumers who act upon inserts. So when specific audiences are being targeted, a blend of differing media types is in a strong position to deliver client ROI. Here at The Insert Company we have a blended product set, that allows us to build an audience cocktail specifically designed to reach any audience type.
UK NATIONAL DAILY NEWSPAPERS
DAILY MAIL WEEKEND MAGAZINE The hugely popular Weekend magazine is a key driver of Daily Mail’s robust Saturday sale. With attention grabbing covers featuring stars of the small screen, it focuses on the best of the week’s TV and radio, with readers often keeping the comprehensive listings for the whole week. A large proportion of the audience is highly affluent who have the means and purpose to enjoy the finer things in life.
MAIL ON SUNDAY YOU MAGAZINE is the original and the best national press women’s magazine, with its brilliant mix of entertaining features, on-trend yet relevant fashion, beauty, real-life stories and seductive food journalism, it delivers considerably more readers than any other mid-market or quality weekend supplement or women’s magazine.
THE i is the UK’s quality, concise national newspaper. Beautifully designed, lively and straight to the point, The i is the UK’s youngest newspaper and has the fastest growing readership of any National UK Newsbrand. Students, commuters, and pensioners are all drawn to The i newspaper’s fair, comprehensive coverage and mix of voices from across the political spectrum. This approach has led to The i being repeatedly voted the nation’s most trusted national newspaper.
REGIONAL DAILY NEWSPAPERS
UK Regional daily newspapers converse with their audiences in a local tone that consumers embrace and have a local heritage over a hundred years and are highly trusted in their respective communities. With this unique local identity it’s no wonder that 75.6% of Regional Daily readers not do read a National UK Daily newspaper. By their very nature they offer geographic flexibility, they provide the opportunity to up-weight national campaigns in geographic hot spots or are used tactically for split-testing of creative messaging.
Sunday is the day of the week that most consumers actively read newspapers and seek out the inserts. In fact, 19.9% of our consumers engage with loose inserts in newspapers. Response is split with 10.9% of consumers seeking further information whilst 10.5% purchased goods or services. Take advantage of this premium opportunity to reach customers across Scotland and North East England.
LOCAL PAID WEEKLY NEWSPAPERS
The UK has over 300 local paid weekly newspapers, which are titles with significant brand heritage within the communities they serve. Local newspapers can be used for geographic proximity campaigns, but also for national campaigns where target audience hot spots have been identified and can be up-weighted. 72.4% of local paid weekly readers do not read a UK national newspaper, that’s over 4.5m solus adults that can be influenced.
REGIONAL LIFESTYLE MAGAZINES
Regional Lifestyle Magazines deliver high quality, relevant content, in a trusted environment giving them unparalleled stature. The influence of magazines is growing, and it offers one of the most welcoming advertising environments with 9 in 10 readers agreeing that they look at the advertising, and nearly 50% act as brand ambassadors by sharing advertising with friends and family (TGI August 2021).
PARENT FOCUSED MAGAZINES
Primary Times The UK’s leading FREE ‘what’s-on’ publication for families, carers and schools with children aged 4 to 11. Content is designed to address parents top priorities for their children growing up with (happiness, health & wellbeing and education & learning) with two core content strands that are (1) informational and (2) gratification. The Primary Times audience are consumers with the means to purchase.