CHRISTMAS 2021 CAN BE HAPPIER THIS YEAR FOR BUSINESSES USING INSERTS
With under 100 days until Christmas, planning for the preparation of the festive season and reaching potential customers is at the top of many Marketing Directors lists right now.
The Insert Company can help you get your messages to your customers in a trusted, targeted and high impact way and help you reach customers who are more likely to buy presents and spend more on them than the general population.
Christmas 2021 and the build up to it will be very different to 2020 if the vaccine led recovery continues and there are no further lockdowns. Last year, much of the UK was in lockdown, travel was limited and there was general fear that meant it was a Christmas like no other.
“There are signs that customers want to go big on Christmas 2021after missing out on 2020 celebrations”
Retail Week Christmas Forecast.
Successful retailers will be those who target their marketing engagement to reach customers with savings and pent up demand in their homes – reaching both the cautious proportion of the population and those desperate to get out and celebrate.
The Insert Company can help identify channels and areas of the country where customers will buy presents, spend more on these presents and buy more of them. For instance, of those who act on inserts, a massive 89% of consumers are planning to spend more than usual on presents this year! These consumers are thinking about planning Christmas from as early as September, are twice as likely than average to purchase goods around Black Friday and Cyber Monday and around half will buy six or more presents (source TGI: Aug 2021).
We can work with you to research and plan a detailed campaign using national, regional and local newspapers to reach audiences cost effectively and in a high impact way. We can offer full service printing of inserts and complete management of your campaign.
Many of the UK’s leading brands trust us to deliver messages through our market leading insert portfolio.
As we emerge from lockdown, The Insert Company is seeing a significant uplift in planned activity by retail and hospitality businesses and it promises to be a very different (and Happier) Christmas this year.