TURN TO INSERTS FOR YOUR BLACK FRIDAY MARKETING STRATEGY

10.169m adults bought goods during the Black Friday promotion in 2020 with over 67% of consumers being under 44.   Almost 1 in 10 adults who used the Black Friday event in 2020 responded to loose inserts (8.5%). Over a third (37.2%) of consumers that responded to inserts are Social Grade AB (GB Index 141) and over half (51.9%) are aged under 34.

The Insert Company have a range of products where Black Friday consumers respond to inserts;

REGIONAL
SUNDAY
NEWSPAPERS

632

index

REGIONAL
DAILY
NEWSPAPERS

296

index

LOCAL PAID
WEEKLY
NEWSPAPERS

139

index

REGIONAL
LIFESTYLE
MAGAZINES

334

index

THE MAIL
ON SUNDAY/
YOU MAGAZINE

193

index

DAILY MAIL/
WEEKEND
MAGAZINE

174

index

THE i
NEWSPAPER

202

index

PRIMARY
TIMES

107

index

Source: TGI 2021

To learn more about any new opportunities and industry updates, or more on how our Insert, Display and Door Drop solutions can help you, please get in touch today.

Email: inserts@insertcompany.co.uk

Tel: 020 7832 1582

www.insertcompany.co.uk