CONSUMER SPENDING TRENDS – AN OPPORTUNITY FOR BRANDS TO INCREASE AWARENESS WITH INSERTS
For many of us, Christmas is the most special time of the year. A season full of festivities where we are able to spend quality time with family and friends whilst also buying presents for one another. The long anticipated build up begins far in advance of December and with 2020 being a year of mixed emotions and uncertainty, it has made this Christmas that little bit more special to look forward to.
It is estimated that the UK will spend £26.9 billion on festive gifts this year with the average person spending a whopping £476*. For the Retail sector it will be the busiest and most profitable period as consumers splash out on decorations, festive food, drink and gifts. It is therefore key for brands to have their products seen by the right audience, considering the competition they face in such a saturated market.
Print media remains an integral part of the media mix as brands fight for position when advertising their products in the build up to Christmas and then swiftly moving into the January sales. Although TV, Radio and OOH are all highly successful ways to engage with consumers, combining with Newspaper and Magazine Insert advertising is a highly effective route to market; especially for the over 50s audience who present a loyal readership and hold trust in their chosen publications.
Inserts boast a flexible format offering; between an A5 single sheet item up to an A4 48pp catalogue and provide a hugely popular platform to advertise. Whether a brand is looking for lead generation or a donation, or is in the Retail sector where the key is to showcase products and encourage sales, Inserts offer a cost effective and scalable route to market and often outlive the media they sit with.
The Insert Company look after over 300 publications on behalf of the many publishers we represent, with all titles sold via newsstand, supermarkets or local shops. Whether a brand is looking for full National coverage in the Daily Mail or I News, or aiming to take a more targeted approach and increase footfall in to local stores via our local and regional titles, we can offer a wide variety of solutions to ensure your brand is being noticed.
To find out more about how Inserts could work for you during key seasonal events, get in touch with us today. We look forward to speaking with you.
Tel: 020 7832 1582